Questions You Should Always Answer on Your Landing Page

Vlad

16 Oct 2025 — 2 min read

A landing page’s job is to convince.

Visitors land there with doubts, curiosity, and limited attention spans. To win them over, your page needs to answer key questions running through their minds.

Here are the essentials you should always address.

What is the story I'll be able to tell?

People buy into stories, not just products. Paint a quick picture of the transformation your solution enables

1. What’s the story I’ll be able to tell?

People buy into stories. Paint a quick picture of the transformation your solution enables.

2. What is this solution about in a few words?

Don’t make them dig. State your value proposition clearly and simply above the fold. Within seconds, they should know exactly what you do.

3. What are the promises being made?

Clarify your main benefits. Your promises are your differentiators, so make them bold and believable.

4. How does this solve my specific issue?

Tie features to pain points. Use targeted copy and visuals that show you understand their unique challenge.

5. Does it have everything I need?

Anticipate concerns. Highlight integrations, scalability, support, or any features that complete your offer.

6. How can I trust them?

Trust is non-negotiable. Add testimonials, client logos, case studies, and security or compliance badges. Proof beats claims every time.

7. How much does it cost?

Even if you can’t show exact pricing, give a sense of value or ROI. Transparency here builds confidence and filters qualified leads.

8. How difficult is it to install? How long does it take?

Ease of adoption is a major selling point. Show setup steps, demo videos, or quotes from users who were “up and running in hours.”

9. Will it simplify my life?

Spell out the convenience in time saved, effort reduced, or tasks automated. People buy simplicity.

10. If I ignore this, will I fall behind?

Create urgency by showing the risk of doing nothing as well as lost opportunities, inefficiency, or competitive disadvantage.

11. What will I tell my boss?

Help them justify the decision. Provide ROI data, key metrics, and social proof they can easily use to sell your product internally.

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