The Death of the “Push” Playbook Once upon a time, marketing was all about pushing the loudest ads, the flashiest campaigns, the most aggressive sales funnels. But the digital buyer has evolved. They want to be educated. They want clarity. They want to research, compare, and trust before ever talking
A landing page’s job is to convince. Visitors land there with doubts, curiosity, and limited attention spans. To win them over, your page needs to answer key questions running through their minds. Here are the essentials you should always address. What is the story I'll be able
A little while ago, we were ready to launch a new campaign. Everything was set: the targeting, the creatives, the messaging. But just before going live, something felt off. When I looked closer, I realized there was a flaw in the value we were promising. It wasn’t huge, but
Definition: What’s an Audience Segment? Audience segments in Google ads are ways which you can target specific groups of people based on what Google determines they’re interested in, their intents and demographic information. Google determines these interests by collecting user behavior data from 3rd-party websites and within their
The amount of insights you can get into what your competitors do online nowadays is just about crazy. Leveraging that data you didn’t have to pay for is a huge step forward, understanding what works and what doesn’t. Like with everything in marketing, testing is a big part
The Importance of SEO in Cybersecurity The digital realm is often the first touchpoint between your cybersecurity company and potential clients. The stakes in the cybersecurity industry are quite high. Clients aren't just looking for a product; they're looking for trust and credibility. A high-ranking position
Your ad messaging is your voice. Experiment with different ad angles to identify what resonates best with your target audience. Let’s say that, for example, you’re targeting system administrators for your security software. We’d first have to think about what sys admins care about and guesstimate their
Not everyone in the world is a potential cybersecurity customer. Targeting the right audience, you can maximize your marketing efforts and improve your conversion rates which can drastically improve the quality of leads generated. Here’s my approach to it: Definition Define what you think is the ideal customers and