If you, or anyone you know, is involved in your local music scene then you know how hard it is to line up consistent gigs when you’re just getting started. You spend countless hours fine tuning your craft, you pour your heart into the music you write, you put yourself onto the page and into the sound and after all of that you find yourself with no audience to share your work with. Furthermore, without a consistent platform to reach new audiences and demographics you feel your momentum plateau and it becomes hard to stay motivated. I think everyone has experienced this on some level and have felt that frustration.. Well in Seattle, the hours won’t get any shorter but the audience might get a little bigger.
Gurulla Ent. is a multimedia entertainment organization based in the Seattle area that has innovated a disruptive solution to this common problem. Through partnerships with local artists and venues they have pioneered a monthly concert to showcase local talent, with the intent of providing opportunities for artists with less exposure to secure more consistent gigs and grow their following. The team that makes up Gurulla Ent are friends that share a passion for music and the music industry. Some are artists themselves like Malachi and others, like Eric Floyd, have worked in music for years, promoting and developing artists.
This concept isn’t new to Gurulla Ent. They have been putting on shows and performing at concerts for a while now. On January 5th they put on Good Money and showcased artists like Bambu Bokony and Justin Hale. A few of these artists appeared again at their most recent show on March 16th. I was fortunate enough to be able to attend this show and hear artists like BLKSKN and Gurulla themselves, who’s quality music and style I would not have experienced if not for Gurulla Ent.’s unique idea. These shows will continue every month. They’ve secured The Vera Project, a subtle yet incredible venue in the shadow of the Space Needle and directly adjacent to the famous Key Arena, for a monthly show on Fridays at 7pm. To get in you must either buy tickets online prior to arrival or at the door for a few dollars premium. It’s worth every cent because in these artists you don’t only find good music, you find the stories behind them. You can hear as they tell a story about the producers midnight revelation for a track and then look to your left and actually meet that producer. You can not only attend the event, but you can look to your right and meet the team that put it all together.
If you enjoy finding new music, are an artist looking to book a gig at an awesome venue or anything in between then make the trip to the Seattle Center and check out Gurulla Ent.’s show. Although you can catch them at The Vera Project now it won’t be long before you have to take the extra few steps to the Key Arena to see them.